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03. Автореферати на дисертации, защитени в СУ "Св. Климент Охридски"
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Мрежово възприемане на потребителското общество : Ролята на убеждаващата комуникация при формиране на динамични квазиценностни връзки : Автореферат / Любен Христов Гешев ; Науч. ръководител Чавдар Христов.Network understanding of the consumer society The role of persuasive communication in the shaping of dynamic quasi-value links Lyben Hristov Geshev
Гешев, Любен Христов; Gesev, Ljuben Hristov; Христов, Чавдар Асенов науч. ръководител
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Author
Gesev, Ljuben Hristov (1)
Гешев, Любен Христов (1)
Христов, Чавдар Асенов науч. ръководител (1)
Subject
Икономическо поведение. (1)
Маркетинг. (1)
Потребление. (1)
Реклама. (1)
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Date Issued
2018 (1)